Revolutionary. Pure Poetry. Cool Distinction. Warm Wizardry.


Luxury and Practicality
All-season wear with natural wrinkle recovery for your jet setting lifestyle. Get red carpet class and Cashmere sophistication with the practicality of Merino wool. Charm them with the merino cardigan, from the courtroom to the boat cruise, to the backyard barbecue. Keep warm with a merino wool turtleneck on a chilly outdoor evening or stay fit and cool with a perfectly fitted merino tank. The choice is yours with an amazing fiber like Merino wool.

Peak Performance
Unlike synthetic fibers, merino wool clothing 'air conditions' your body naturally, optimizing your physical temperature to atmospheric conditions, with natural moisture wicking for an athletic edge. It naturally resists the build-up of odor, with built in breathability and natural fiber composition. Anti-static, Merino clothing wont shock you the way some rougher wools can. Fire-resistant and anti-soiling, your merino wool sweater will withstand sparks flying around the campfire, and keep stains at bay.

Eco-conscious sustainability
Merino wool is nature's perfect renewable resource; sustainable clothing growing on sheep that are treated humanely and with respect. All of our merino wool yarn is sourced from accredited farms committed to animal welfare. You can wear, any of these garments confident that you have made a valuable purchase not only for yourself, but for your planet. Our manufacturers participate in the carbon zero program, to keep their impact on the environment as soft and conscious as the fibers they weave. They purchase carbon credits to offset any carbon they do create, leading the textile industry and the world in corporate and social responsibility. We have your support to thank, for our contribution to creating a better world.

Enduring Quality
Though lighter, thinner, and more breathable than other clothing merino wool is many times more durable and resilient. Merino wool can be bent 30,000 times without breakage meaning our merino t-shirts can outlast any cotton t many times over, wash after wash. Merino wool has natural UV resistance properties with an ultraviolet protection factor rating approximated at UPF 40; protection against the aging of fibers as well as your skin. Died wool is colorfast.

The Perfect Fit
The elasticity of merino yarn flatters your form every time you wear it. Non-audible body grazing garments drape you like a second skin. Merino garments have a small percentage of lycra woven in to them, to give them built in elastacity.

Silky Softness
New Zealand Merino wool rivals other natural fibers such as raw silk and in luxurious softness.

Healthy Purity
Nature's wearable nourishment. No more itchy rashes from synthetic fibers. No more smelly odors. Merino wool shirts don't absorb odor and can be worn for days or weeks without smelling. Merino clothing is made of Keratin, dermatologist recommended, and non-allergenic. Choose a merino base layer on any occasion, to shield and protect your skin.

Easy Care
Say goodbye to over-washing with the anti-soiling properties and breathability of classic merino wool. Machine wash cold and lay flat to dry for carefree maintenance.