Merino - keeps you warm when you are cold, and dry & cool when you are hot.
There is a reason why wool clothing has been a staple of many cultures for centuries, and there is really no other fabric as versatile and beneficial as wool. Merino wool is naturally breathable and unlike many other fabrics, merino wool absorbs perspiration and releases it as vapor. It has the ability to absorb up to 35 percent of its own weight, which aids in keeping your skin dry. In addition to being a natural odor reducer, merino wool clothing reacts with your body’s temperature, making it an ideal choice for wet weather, camping or hiking, because even when wet, it will wick moisture away from your body, and keep you warmer than other materials. Essentially merino wool keeps you warm when you are cold, and keeps you dry and cool when you are hot.
Merino wool is a naturally grown and sustainable product, as each year New Zealand’s Merino sheep produce a soft new fleece. Unlike synthetics, wool will decompose into organic material in a matter of a few years upon the end of its life. Merino clothing is a healthy and safe choice, its fibers are fire resistant and also provide natural UV protection. Our and products drape beautifully because of the fineness of the wools fiber. This also provides the garments with a natural elasticity and resilience, which means our merino wool clothing retains its shape. All this, plus its natural static and wrinkle resistance makes merino wool an itch free, comfortable and stylish choice at anytime of the year.
Merino wool receives a controlled felting process as well; making it less permeable to the elements and providing an overall thicker feel to the piece. Merino wool clothing is durable, washable and quick drying. The wool fiber also boasts a natural protective layer, which aids you in keeping your wool pieces in pristine condition. So stylish and sinfully soft yet so durable and versatile, merino wool is truly a miracle fiber to which other materials simply fail to compare.
